We will be open our normal hours, 8 a.m. to 5 p.m., on Wednesday and Friday, but we are closed on Thanksgiving Day to celebrate the holiday with our families.
Remember to give thanks for all you have. We are grateful for our wonderful customers!
Happy Thanksgiving to you and yours from the crew at HGR Industrial Surplus.
MAGNET: Manufacturing Advocacy & Growth Network is inviting manufacturers to impact the future of manufacturing in Northeast Ohio through its second-annual Northeast Ohio Regional Manufacturers Survey. To thank you for your time, you’ll be able to pick one of 10 different business books – and they’ll send it to you for free! They’ll also make a donation of $5 to Harvest for Hunger in your honor.
It will take less than 15 minutes to answer the 40 questions. Your response this year will shape legislative policies and regulations, better align the workforce development system, and much more. In late January, you will get real results on how your company stacks up against other companies in your region, and in your industry, in critical areas like workforce, operations, and growth. The survey questions revolve around workforce, operations, perspectives on growth in 2018.
Feel free to forward this to whomever in your organization that you think is the most appropriate person to fill out the survey, and feel free to share it with other manufacturing companies, as well. The more the merrier!
The final results will be shared widely, and you’ll receive an email as soon as the results are released.
(Courtesy of Guest Blogger Matt Williams, HGR’s chief marketing officer)
What does your department do?
The Marketing Department at HGR Industrial Surplus is responsible for all inbound and outbound marketing. Core responsibilities of the department include: e-mail marketing, social media, events and tradeshows, graphic design, videography, blogging, public relations, and community relations.
Over the past two years the marketing team at HGR has focused intently on content marketing (hence all these great blog posts!) in the company’s efforts to learn more about its customers, vendors, and community and to serve as a connector in the manufacturing sector.
How many people work in your department, and what are their roles?
The Marketing Department currently has three full-time employees and one part-time employee and also relies upon the expertise of several contractors and consultants. Gina Tabasso is our marketing communications specialist and is responsible for developing content, interviewing customers and other stakeholders in the community, and managing a variety of different departmental functions integral to the team’s success. Joe Powell is our graphic designer and videographer. Joe designs fliers, website landing pages, internal communications, and a variety of other internal and external communications pieces used throughout the organization. He is also an FAA-licensed drone pilot. Paula Maggio is our social media specialist. She manages our Facebook, Twitter, and other social media posts. She is also a skilled public relations professional and drafts and distributes press releases for HGR. Matt Williams is the chief marketing officer at HGR and is responsible for managing the marketing team. Matt also has principal ownership of the website and e-mail marketing and manages the activities of several contractors.
What qualifications do you need to be successful in your department?
The Marketing Department receives daily requests from various departments at HGR. Organization to make sure that deadlines are met is critically important. It’s also important that team members are able to bring creative ideas to the table and to synthesize the ideas of other stakeholders in the company to help bring those ideas to life.
What do you like most about your department?
The Marketing Department at HGR has the latitude to pursue creative and innovative ideas to drive engagement. This has been evidenced recently through the F*SHO modern furniture show that was hosted at HGR and which drew somewhere around 5,000 visitors during a five-hour period on a Friday evening in mid-September.
What challenges has your department faced, and how have you overcome them?
Working on the website was very difficult just two years ago. The website was developed by a South Korean firm. While the firm is very technically sound and capable, the language barrier required the use of a translator for e-mail and phone calls. Additionally, the difference in time zones slowed things down. The Marketing Department worked with a local Web-development firm to redevelop the company’s website on the WordPress platform, which makes it much easier to publish posts just like this one. It has become the foundation for our content marketing efforts.
What changes in the way your department does business have occurred in the past few years?
The Marketing Department at HGR was retooled in 2015. All of its current employees were hired in 2015. This created an opportunity to take the company’s marketing efforts in a different direction, and the feedback from other employees and stakeholders has been very strong. One of the biggest changes has been the launch of a new website in 2016.
What continuous improvement processes do you hope to implement in the future?
Gina Tabasso has been interviewing customers for the past several months and has conducted more than 100 interviews. These interviews will be used to develop a customer satisfaction survey that will be sent out in the first quarter of 2018 to gauge opportunities to improve how we do things.
What’s HGR’s overall environment like?
HGR is a relaxed work environment where people care about one another. It’s a fun place to work. We don’t take ourselves too seriously, but we’re serious about the work that we do.
What is your perspective on manufacturing, surplus, investment recovery/product life cycle/equipment recycling?
HGR helps customers to extract the last measure of life out of older capital equipment. Our company serves a role in the manufacturing ecosystem where we help entrepreneurs, startups, and high-growth companies to preserve capital for growth by putting equipment that might otherwise have been scrapped back into service. We also help to validate end-of-lifecycle of capital equipment. If no one buys a piece of equipment from us, it has probably met the end of its useful life and will be recycled. Finally, we are seeing an uptick in interest in industrial elements (e.g., machine legs) that are upcycled into other products, such as modern or steampunk-style furniture.
On Nov. 8, Joe Powell, HGR’s graphic designer/videographer, and I had the opportunity to attend a “reverse job fair” with Interactive Multimedia Technology (IMT) students at Auburn Career Center in Concord, Ohio.
These students are currently enrolled in a two-year Tech-Prep program that focuses on the various creative aspects of computer technology. Under the supervision and guidance of their instructor, Rodney Kozar, these students learn everything from Web design to design techniques (digital photography, graphic design, Adobe Photoshop), audio/video production and animation.
The focus of the job fair was to provide potential internship opportunities for Auburn Career Center’s students and manufacturing organizations who are currently members of the Alliance for Working Together, which puts on the annual RoboBots competition. Organizations had the opportunity to interview these students in order to consider hiring them for an eight-week program that would benefit both the organization and the student by working on a marketing project of the organization’s choosing.
When Rodney asked for suggestions prior the event about how to better match students to organizations, HGR suggested that the students set up booths and allow the organizations the opportunity to come around and view their work in a “reverse job fair.”
It worked out extremely well. Each student had his or her own booth featuring that student’s own work, which included large posters, short animation films, photos and even video productions. Hiring managers were able to visit each booth, see small demos, ask questions and then circle back to sign up for interviews. Each organization was allowed four interviews of 15 minutes each.
The 14 students were well prepared to speak about their work and answer various questions. With 11 organizations in attendance, student interviews were booking quickly; so, we had to make our decision fast so as not to lose out on the opportunity. With so much talent, narrowing it down to four was difficult.
During the interview process HGR’s Joe Powell was able to ask our candidates the technical questions: what software programs were they familiar with, camera angles, editing, sound booths and Photoshop. The flow of dialogue was smooth between them. I was able to get a good feel for how well our candidate managed his or her time, dealt with project deadlines, worked as a team and what he or she potentially could bring to the table. All four of the candidates that we interviewed were on their game.
Our goal at HGR is to bring on one intern in early 2018. We have it narrowed down to two candidates who we’ve invited out to interview us. Stay tuned.
(Courtesy of Guest Blogger Dale Kiefer, freelance journalist)
On Nov. 10, HGR welcomed members of the public to its headquarters to gain insights about important trends that are likely to affect Northeast Ohio manufacturers in the coming year. The third-annual State of Manufacturing event was organized by MAGNET: The Manufacturing Advocacy and Growth Network whose mission is to help area companies grow and thereby contribute to the manufacturing renaissance in Northeast Ohio.
The morning event began with a networking breakfast that gave attendees a chance to connect with other industry professionals, including HGR associates and expert consultants from MAGNET. Ethan Karp, president and CEO of MAGNET, launched the formal part of the program with opening remarks. This was followed by an expression of thanks to HGR and all of the participants from Euclid Mayor Kirsten Holzheimer Gail.
The first presenter was Joseph N. Gross, an OSBA certified specialist in labor and employment law who is also a partner at Benesch Attorneys at Law. He spoke about changes at OSHA and what manufacturers can expect when dealing with the agency in the coming year.
He was followed by Mark Wolk, the central region manager for Bank of America Leasing & Capital, who gave an overview of the equipment finance market. This included a lease versus loan benefit comparison for capital equipment.
The third and final speaker for the morning was Dr. Ned Hill who teaches economic development policy, public policy, and public finance at the John Glenn College of Public Affairs at The Ohio State University. The focus of his presentation was Manufacturing 5.0, or the Fifth Industrial Revolution, which describes the most recent major shift in the economy’s structure. Under Manufacturing 5.0, all aspects of enterprises will see full digital integration. In this new economy, soft skills will be just as valuable and essential among the workforce as harder technical skills.
Following the presentations, the speakers opened the floor to questions. Thereafter, attendees were given a chance to take guided tours of HGR’s facility and learn more about the history of the company and the value that HGR itself provides to manufacturers. More than 40 attendees toured HGR’s 500,000-square-foot showroom and newly renovated offices.
The State of Manufacturing 2017 event was sponsored by MAGNET, The Ohio Manufacturing Extension Partnership, Benesch Attorneys at Law, and Bank of America Merrill Lynch.
Head to our Facebook page to guess what piece of equipment or machinery is pictured. To participate you MUST meet the following three criteria: like our Facebook page, share the post, and add your guess in the comments section. Those who guess correctly and meet these criteria will be entered into a random drawing to receive a free HGR T-shirt or other cool items.
Click here to enter your guess on our Facebook page by 11:59 p.m. on Monday, Nov. 20, 2017. A winner will be drawn and announced the following week.
What is SEO?
Many companies have websites or social media pages but don’t maximize them for search engine optimization (SEO). So, first, what is SEO? Basically, it is all the techniques (paid and unpaid/organic/earned) that affect the visibility of your website in key-word search results that potential customers are conducting. Then, these potential customers will be better able to find your website or product and, hopefully, be converted into customers.
As you may know, this search hinges on algorithms created by the leading search engines, such as Google, Bing and Yahoo!. Their bots or spiders “crawl” your website for key words then index your website in the search results based on a complex mathematical formula. This is called unpaid, organic or earned SEO.
How can you maximize organic SEO?
Tip #1: Optimize your images by creating alt tags and descriptions. Yes, images count.
Tip #2: Use internal linking to drive traffic to a poorly performing page on your site and get backlinks to your website from other websites.
Tip #3: Keep your content fresh since the spiders crawl the pages regularly.
Tip #4: Use key words in your page titles, subheadings, product descriptions, category landing pages, file names, link text, URLs and blog posts.
Tip #5: Create a Google Plus and Places page and get reviews since Google also indexes these.
Tip #6: Create a YouTube channel and add videos since Google ranks YouTube videos highly in search results.
Trick: If you create meaningful content that can be shared on your social media pages, mention others to increase the likelihood of shares, likes and saves. That way, you get in front of their followers, as well! Social media content also is indexed in search engine results.
What else can you do?
You also can increase the likelihood that potential customers will find your website with paid SEO or search engine marketing (SEM). This is where you gain traffic by buying ads or conducting pay-per-click campaigns on search engines through Google AdWords, Bing Ads or Yahoo Search Ads.
Do you love to read about technology, trends in manufacturing, history, the trades? We do. We’re also invested in helping to educate young people about the manufacturing industry and careers in manufacturing. And, we admire our maker and hobbyist customers who are curious and invested in learning new techniques and applications. To this end, we’ve created a STEAM (science, technology, engineering, arts and math) Resource Center in our customer lounge. Since our renovation of the front office is complete, we’re working to populate the resource center with new and updated materials.
Do you have a book suggestion that others in the industry might enjoy reading? If so, comment below. Here’s a list of some of the books that you’ll find on our shelves:
- Machining Fundamentals: From Basic to Advanced Techniques by John Walker
- World Class Manufacturing: The Next Decade by Richard Schonberger
- Poorly Made in China by Paul Midler
- Inexpensive CNC Projects by Robert J. Davis II
- The Everything STEM Handbook by Sawah Rihab
- The Welding Business Owner’s Handbook by David Zielinski
- Making it: Why Manufacturing Still Matters by Louis Uchitelle
- On the Economy of Machinery and Manufacturers by Charles Babbage
- The Radium Girls by Kate Moore
- Faster, Better Cheaper in the History of Manufacturing by Christoph Roser
- Freedom’s Forge: How American Business Produced Victory in WWII by Arthur Herman
- Welder’s Handbook by Richard Finch
- Getting Started with 3D Printing by Liza Wallach Kloski
- African American Women Scientists and Inventors by Otha Richard Sullivan
- The Machine Age in America: 1918-1941 by Richard Guy Wilson
- Makers: The New Industrial Revolution by Chris Anderson
I heard rumors about a hamburger joint in Euclid with some of the best burgers around and had to check it out. The colleague that I was meeting for lunch is a longtime Euclid resident, and she had never been there either. So, off we went to Stevenson’s Bar & Grill.
Stevenson’s is a local, neighborhood bar where the bartenders and regulars make you feel welcomed. Alysia took care of us this time. It was Halloween; so, she was dressed as a skeleton and handing out candy. And, we got to meet Bruce, the kitchen owner. Yes, the kitchen and the bar are owned by two different people. Paula is the bar owner, but she wasn’t in when we visited.
The menu is no frills, bar basics: French fries, onion rings mozzarella sticks, jalepeno poppers, other breaded and fried delights, two salad options and sandwiches. But, everyone comes for the “Big Guy” double cheeseburger with lettuce, pickle and special sauce. So, I had to try the “Big Guy” and fried pickles (slices, not spears) with a homemade horseradish sauce. My friend had the turkey burger with fries. Everything tasted homemade. The buns were good. The service was great.
Bruce says that Stevenson’s has been around for 64 years with the first 60 years on Lake Shore Boulevard and the last four at its current location on E. 200th Street.
So, if you’re shopping at HGR, it’s not a Wednesday when we have free lunch, and you’re in the mood for a burger, Stevenson’s is just around the corner.
As Josh Mandel, treasurer of Ohio, states, “There is a quiet crisis upon us with a shortage of young Americans pursuing careers in manufacturing and the skilled trades. According to a recent Skills Gap Survey by the Manufacturing Institute, approximately 600,000 manufacturing jobs are unfilled nationally because employers can’t find qualified workers.” In order to encourage young people to enter these fields, that state has created the “Ohio Strong Award.” The application form is available here.
If someone you know or work with demonstrates an excellent work ethic and passion for what he or she does in manufacturing and the skilled trades, you can nominate him or her for helping to make Ohio strong. These stories, which will appear on the Ohio treasurer’s website, will recognize those laborers as well as inspire the next generation of Ohioans to pursue careers in manufacturing and the trades.
Will the manufacturing industry keep growing at a healthy pace in 2018? How will government regulations and new legislation affect the industry? How will Northeast Ohio manufacturers take advantage of new opportunities – and face their challenges – in the new year?
Join us for a morning devoted to uncovering economic trends that will affect your business in 2018. Attend MAGNET’s third-annual State of Manufacturing event and stay ahead of your competition.
DATE AND TIME
Fri, November 10, 2017
8:00 AM – 10:00 AM EST
Add to Calendar
HGR Industrial Surplus
20001 Euclid Avenue
Cleveland, OH 44117
8:00-8:30 AM: Networking / Breakfast
8:30-8:35 AM: Welcome Remarks (Ethan Karp, President and CEO, MAGNET)
8:35-8:50 AM: “OSHA 2018 – What You Need to Know” (Joseph Gross, Benesch)
8:50-9:05 AM: “Capital Equipment: To Lease, Own, or Other?” (Mark A. Wolk, Bank of America)
9:05-9:45 AM: “Manufacturing, the Economy, and the Future” (Dr. Ned Hill, The Ohio State University)
10:00-10:30 AM: Optional tours of facility / small group discussions with speakers