Get to Know HGR’s Gina Tabasso

HGR's Marketing Communications Specialist Gina Tabasso and her horse, Idyll

What is your job title?

Marketing communications specialist

What are your job responsibilities on a day-to-day basis?

Digital marketing and public relations, including community partnerships with the city, chamber of commerce, Euclid High School, AWT Robobots and others; weekly blogs; social media monitoring and sharing on Facebook and Twitter; quarterly newsletter; monthly column on manufacturing in two Observer newspapers; staff the LiveChat feature on our website; maintain the email and mailing contact lists; generate bi-weekly Amish inventory listing; participate in online industry forums; edit daily sales email; manage and respond to HGR’s email box; special events coordination, such as F*SHO, IngenuityFest or MAGNET’s State of Manufacturing; liaison with vendors and caterers; administer our annual STEM scholarship; seek content backlinks from other websites to ours; secretary for HGR’s values committee; marketing department onboarding for new employees; cover the front desk phones and customer check-ins, as needed; wash cookout dishes and put out donuts; and whatever else will support my team.

What qualifications are needed to succeed in your role?

Writing, editing, research, time management, deadline driven, organization, communication skills, being a positive ambassador, building relationships

What background or prior work experience do you bring to the table?

I consider myself a brand evangelist and content marketer who uses print, digital and event marketing to enhance my company’s reputation and position in the industry in order to drive traffic, build leads, and serve existing and new customers. I’ve managed internal and external communications and marketing for PNC, CWRU, Timken, J.M. Smucker Company, Dealer Tire, Penton Media, and Construction News Corporation, as well as taught college English, writing, communication and marketing classes. I’ve also learned a lot from mentors and organizations with which I have volunteered.

How long have you been with HGR, and why?

Three years, because it’s a family environment where customers and coworkers become friends; we all work together to get people what they need when they need it. I feel valued and respected, as well as enjoying what I do. Each day is different and interesting.

What amazing things are you doing in your personal life?

I write poetry, read lots of books, spend tons of time at the barn and in the park riding my horse. I collect books, perfume and, most recently, endless amounts of cute fairy garden stuff.

What can you tell us about your family?

I’m an only child and lost my dad three years ago. My nuclear family consists of my mom and my fur babies – Gwyn and Stas (cats) and Idyll (horse).

What is the most important thing in the world to you/what matters most?

Serenity, balance, personal peace, and health

Any words of wisdom to share?

I do a lovingkindness meditation every day and ask for safety, health, happiness, and ease and peace for myself and others.

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