Organic SEO tips and tricks

Tips & Tricks iconWhat is SEO?

Many companies have websites or social media pages but don’t maximize them for search engine optimization (SEO). So, first, what is SEO? Basically, it is all the techniques (paid and unpaid/organic/earned) that affect the visibility of your website in key-word search results that potential customers are conducting. Then, these potential customers will be better able to find your website or product and, hopefully, be converted into customers.

As you may know, this search hinges on algorithms created by the leading search engines, such as Google, Bing and Yahoo!. Their bots or spiders “crawl” your website for key words then index your website in the search results based on a complex mathematical formula. This is called unpaid, organic or earned SEO.

How can you maximize organic SEO?

Tip #1: Optimize your images by creating alt tags and descriptions. Yes, images count.

Tip #2: Use internal linking to drive traffic to a poorly performing page on your site and get backlinks to your website from other websites.

Tip #3: Keep your content fresh since the spiders crawl the pages regularly.

Tip #4: Use key words in your page titles, subheadings, product descriptions, category landing pages, file names, link text, URLs and blog posts.

Tip #5: Create a Google Plus and Places page and get reviews since Google also indexes these.

Tip #6: Create a YouTube channel and add videos since Google ranks YouTube videos highly in search results.

Trick: If you create meaningful content that can be shared on your social media pages, mention others to increase the likelihood of shares, likes and saves. That way, you get in front of their followers, as well! Social media content also is indexed in search engine results.

What else can you do?

You also can increase the likelihood that potential customers will find your website with paid SEO or search engine marketing (SEM). This is where you gain traffic by buying ads or conducting pay-per-click campaigns on search engines through Google AdWords, Bing Ads or Yahoo Search Ads.

Are you a blogger or social media junkie?

calling bloggers

 

Are you in the blogosphere? (HINT: You are if you’re here.) Are you active on social media? If so, we’d love to hear from you. Make some comments. Share it with your friends.

Also, we’d love to engage in conversations with our followers and customers on social media. Visit us on Facebook, Twitter and YouTube.

Finally,  we LOVE hosting guest bloggers and their areas of expertise! Send us a message if you’re interested.

 

HGR Industrial Surplus case study: Content marketing impacts organic SEO

Search engine optimization chart including link building

Ever wonder about the marketing value of a blog post for a company and how it can impact sales? Well, read on! Here’s just one example:

Bryan Korecz, HGR’s inbound logistics manager, received a request from one of our trucking companies. They, along with Ace Doran and Bennett International Group, were hosting their Third-Annual Driver Appreciation Day on Sept. 16 at A&H’s facility, 8500 Clinton Road, Brooklyn, Ohio. They were asking for a giveaway donation with HGR’s logo on it. The request was forwarded to the Marketing Department for fulfillment.

I contacted Andrea Cegledy, logistics manager at A&H. We provided them with 50 plastic folder/clipboards with HGR’s logo to be included in a duffel bag that A&H was giving to each driver. Andrea also invited me to the event so that I could blog about it here.

But, it didn’t stop there. I shared the post via Facebook and Twitter with A&H, Ace Doran and Bennett International Group (A&H is a subsidiary of those two larger companies). They all shared the post on their Facebook and Twitter accounts. We got new views, likes and followers from getting in front of their followers, who are exactly the demographic of HGR’s customers.

Then, I contacted all three companies and asked about backlinking from their websites to the blog post (basically, hosting a link on their websites to the blog on our website). A&H and Bennett did so. And, I linked from my blog to their websites to help with their organic SEO efforts.

Bennett is a global transportation company.  Its domain authority (DA) is 36. DA is a search engine ranking tool that awards a score of 1-100 based on three factors: age of the website, popularity and size. Our goal is to increase our DA, which was, as of Oct. 3, 30 by backlinking to our site from companies with higher DA. If we increase our DA, it will improve our site’s search engine optimization (SEO) so that we are found more easily and higher up on the page in a Google search for content that resides within our site, including key words and topics in our blog.

In addition to positively impacting our organic (unpaid) SEO efforts and our ranking, we get in front of potential new customers who will see our website, become aware of us, if they weren’t already or be reminded of us if they were aware, and, potentially, create new customers. Win-win!