Are you a blogger or social media junkie?

calling bloggers

 

Are you in the blogosphere? (HINT: You are if you’re here.) Are you active on social media? If so, we’d love to hear from you. Make some comments. Share it with your friends.

Also, we’d love to engage in conversations with our followers and customers on social media. Visit us on Facebook, Twitter and YouTube.

Finally,  we LOVE hosting guest bloggers and their areas of expertise! Send us a message if you’re interested.

 

HGR Industrial Surplus case study: Content marketing impacts organic SEO

Search engine optimization chart including link building

Ever wonder about the marketing value of a blog post for a company and how it can impact sales? Well, read on! Here’s just one example:

Bryan Korecz, HGR’s inbound logistics manager, received a request from one of our trucking companies. They, along with Ace Doran and Bennett International Group, were hosting their Third-Annual Driver Appreciation Day on Sept. 16 at A&H’s facility, 8500 Clinton Road, Brooklyn, Ohio. They were asking for a giveaway donation with HGR’s logo on it. The request was forwarded to the Marketing Department for fulfillment.

I contacted Andrea Cegledy, logistics manager at A&H. We provided them with 50 plastic folder/clipboards with HGR’s logo to be included in a duffel bag that A&H was giving to each driver. Andrea also invited me to the event so that I could blog about it here.

But, it didn’t stop there. I shared the post via Facebook and Twitter with A&H, Ace Doran and Bennett International Group (A&H is a subsidiary of those two larger companies). They all shared the post on their Facebook and Twitter accounts. We got new views, likes and followers from getting in front of their followers, who are exactly the demographic of HGR’s customers.

Then, I contacted all three companies and asked about backlinking from their websites to the blog post (basically, hosting a link on their websites to the blog on our website). A&H and Bennett did so. And, I linked from my blog to their websites to help with their organic SEO efforts.

Bennett is a global transportation company.  Its domain authority (DA) is 36. DA is a search engine ranking tool that awards a score of 1-100 based on three factors: age of the website, popularity and size. Our goal is to increase our DA, which was, as of Oct. 3, 30 by backlinking to our site from companies with higher DA. If we increase our DA, it will improve our site’s search engine optimization (SEO) so that we are found more easily and higher up on the page in a Google search for content that resides within our site, including key words and topics in our blog.

In addition to positively impacting our organic (unpaid) SEO efforts and our ranking, we get in front of potential new customers who will see our website, become aware of us, if they weren’t already or be reminded of us if they were aware, and, potentially, create new customers. Win-win!