6 reasons why you need digital marketing to expand your business

woman touching digital screen

(Courtesy of Guest Blogger Liz Fox, senior marketing associate, MAGNET: The Manufacturing Advocacy and Growth Network)

Manufacturing has always been at the forefront of change and innovation, notably in creating and implementing new measures to better serve the needs of the company and its customer base. But the rapid pace of technological growth – paired with reluctance to invest in new and/or unexplored systems – has left small- and mid-sized businesses struggling to keep up in an increasingly connected world.

However, digital marketing services can be utilized for different purposes in different industries with the ultimate goal of increasing revenue and establishing credibility. The following reasons not only address the numerous benefits of incorporating digital marketing in your overall strategy, but also how different techniques can grow your business sooner rather than later.

  • Lead delivery and conversion – Lead scoring empowers companies to better track how customers are finding them. By using a marketing automation platform in conjunction with customer relationship management (CRM) software, manufacturers easily can monitor how incoming traffic gets converted to leads, followers, subscribers, and/or closed sales.
  • Reduced marketing costs – Traditional media, such as print, radio, and television, harbor high rates and are, in some cases, ineffective at getting to your target market. Digital marketing not only touches a wider range of clients, but also bears better returns on investment. In fact, according to Gartner’s Digital Marketing Spend Report, 40 percent of surveyed small- and mid-sized companies claimed they saved money by using digital means of promotion.
  • Level playing field – Now that digital marketing services are becoming more cost-effective, they are no longer exclusive to large, multinational corporations. Smaller companies are granted access to services and capabilities that can help them better compete in growing industries. Sales and marketing strategies as a whole also are subject to expansion, which enables manufacturers to compete on similar levels.
  • Better customer interaction –In today’s world, consumers are more likely to follow or purchase from companies with a personal touch, and aspects of digital marketing allow small manufacturers to reach out to their customer base with new products and updates on the company. In particular, branching out into social media – especially Twitter, Facebook, and LinkedIn – builds trust and credibility, which leads to substantial increases in sales and revenue.
  • Enhanced identity and brand reputation – In addition to customer interaction, active social media accounts and a comprehensive website offer brand enforcement not found in traditional media. People are more likely to trust companies that have clear messaging and a substantial digital presence, as interactive elements, such as forms, buttons and feeds, can generate excellent results.
  • IoT integration – Over the last decade, the Internet of Things has grown into a hot topic for manufacturers, and many companies are embracing the ideology of interconnected devices on the shop floor. Digital marketing can act as the first step to preparing you for this shift and, eventually, will play a larger role in how you streamline your business.

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