HGR helps manufacturers navigate buying and selling used equipment

aisle of machines at HGR Industrial Surplus
Photo courtesy of Bivens Photography

Manufacturing overhead, including factory supplies, depreciation on equipment, and replacement parts, can take a toll on a company’s wallet. Then, when they need to add equipment or replace aging systems, they’re faced with the complication of choosing among options to buy used, buy new or lease. When replacing equipment, a manufacturer needs to sell the old equipment in order to free up floor space and capital.

That’s where HGR Industrial Surplus comes into the manufacturing pipeline to assist a business’ growth and investment recovery by providing used equipment for sale or lease and by buying used equipment to help companies turn surplus assets into cash that will help pay for the upgrade or replacement.

Since scrap prices are at an all-time low, most companies can probably can do better by putting the equipment back into service through resale, which also is environmentally responsible. And, someone else will be able to save capital by buying it used or may even use the equipment for parts in the repair of another piece of equipment. Reselling to HGR also saves the seller the time and frustration incurred in finding potential buyers or in spending money to place ads in industry publications or resale websites then monitoring and responding to inquiries.

If a company is looking for a piece of equipment to replace one being taken out of service or to expand its line, it either can buy the used piece of equipment or lease it through HGR. If they choose to buy it, we have a 30-day, money-back guarantee that mitigates risk, and we are a Machinery Dealers National Association member, which means that we abide by their stringent code of ethics.

Should a company choose to lease a piece of equipment, we have a relationship with a finance source that, essentially, will buy it from us and lease it to the company. Once purchased or leased, our Shipping Department can set up transportation. Then, from the date that the item is purchased, a customer has 30 days to pay and 45 days to remove it from our showroom.

SHOPPING HINT: As soon as the item is received, our Buy Department prices and photographs it then posts it online. Some items never make it to the showroom floor because they are purchased as soon as they are listed. So, it’s important to have a relationship with one of our salespeople who can keep a customer in the loop if something comes in, or a customer can check our website or our eBay auction for the most recent arrivals.

And, though we sell used equipment, we sell tons of other stuff, including shop supplies, fans, fixtures, laptop bags and printer ink cartridges. You never know what you will find. We get 300-400 new items each day in many equipment categories, including welding, machining and fabrication, supply chain/distribution, plastics, chemical processing, electrical, furniture and finishes, hardware, motors, robotics, shop equipment and woodworking. There’s something here for everyone. Many makers and hobbyists shop at HGR and upcycle equipment pieces and parts into other useable objects.

HGR Lifecycle infographicFacts about HGR infographic

What type of employer is HGR? Q&A with HGR’s Marketing Department

HGR marketing team
l to r: Gina Tabasso, Matt Williams, Joe Powell and Paula Maggio

(Courtesy of Guest Blogger Matt Williams, HGR’s chief marketing officer)

What does your department do?

The Marketing Department at HGR Industrial Surplus is responsible for all inbound and outbound marketing. Core responsibilities of the department include: e-mail marketing, social media, events and tradeshows, graphic design, videography, blogging, public relations, and community relations.

Over the past two years the marketing team at HGR has focused intently on content marketing (hence all these great blog posts!) in the company’s efforts to learn more about its customers, vendors, and community and to serve as a connector in the manufacturing sector.

How many people work in your department, and what are their roles?

The Marketing Department currently has three full-time employees and one part-time employee and also relies upon the expertise of several contractors and consultants. Gina Tabasso is our marketing communications specialist and is responsible for developing content, interviewing customers and other stakeholders in the community, and managing a variety of different departmental functions integral to the team’s success. Joe Powell is our graphic designer and videographer. Joe designs fliers, website landing pages, internal communications, and a variety of other internal and external communications pieces used throughout the organization. He is also an FAA-licensed drone pilot. Paula Maggio is our social media specialist. She manages our Facebook, Twitter, and other social media posts. She is also a skilled public relations professional and drafts and distributes press releases for HGR. Matt Williams is the chief marketing officer at HGR and is responsible for managing the marketing team. Matt also has principal ownership of the website and e-mail marketing and manages the activities of several contractors.

What qualifications do you need to be successful in your department?

The Marketing Department receives daily requests from various departments at HGR. Organization to make sure that deadlines are met is critically important. It’s also important that team members are able to bring creative ideas to the table and to synthesize the ideas of other stakeholders in the company to help bring those ideas to life.

What do you like most about your department?

The Marketing Department at HGR has the latitude to pursue creative and innovative ideas to drive engagement. This has been evidenced recently through the F*SHO modern furniture show that was hosted at HGR and which drew somewhere around 5,000 visitors during a five-hour period on a Friday evening in mid-September.

What challenges has your department faced, and how have you overcome them?

Working on the website was very difficult just two years ago. The website was developed by a South Korean firm. While the firm is very technically sound and capable, the language barrier required the use of a translator for e-mail and phone calls. Additionally, the difference in time zones slowed things down. The Marketing Department worked with a local Web-development firm to redevelop the company’s website on the WordPress platform, which makes it much easier to publish posts just like this one. It has become the foundation for our content marketing efforts.

What changes in the way your department does business have occurred in the past few years?

The Marketing Department at HGR was retooled in 2015. All of its current employees were hired in 2015. This created an opportunity to take the company’s marketing efforts in a different direction, and the feedback from other employees and stakeholders has been very strong. One of the biggest changes has been the launch of a new website in 2016.

What continuous improvement processes do you hope to implement in the future?

Gina Tabasso has been interviewing customers for the past several months and has conducted more than 100 interviews. These interviews will be used to develop a customer satisfaction survey that will be sent out in the first quarter of 2018 to gauge opportunities to improve how we do things.

What’s HGR’s overall environment like?

HGR is a relaxed work environment where people care about one another. It’s a fun place to work. We don’t take ourselves too seriously, but we’re serious about the work that we do.

What is your perspective on manufacturing, surplus, investment recovery/product life cycle/equipment recycling?

HGR helps customers to extract the last measure of life out of older capital equipment. Our company serves a role in the manufacturing ecosystem where we help entrepreneurs, startups, and high-growth companies to preserve capital for growth by putting equipment that might otherwise have been scrapped back into service. We also help to validate end-of-lifecycle of capital equipment. If no one buys a piece of equipment from us, it has probably met the end of its useful life and will be recycled. Finally, we are seeing an uptick in interest in industrial elements (e.g., machine legs) that are upcycled into other products, such as modern or steampunk-style furniture.

Industrial art student makes functional office organizers for HGR with scrap materials

Brenna Truax desk organizer

Last month, you may have read the blog about Brenna Truax’s visit to HGR to get some materials that she needed for an industrial art project. She’s currently a sophomore at University of Cincinnati and graduated from Walsh Jesuit High School. This is what she’s done so far — desk organizers and a coat rack.

Now that HGR’s sales office renovation is nearly done, you just may see these on some desks the next time that you visit! Thanks, Brenna, for sharing your talent. They are beautiful.

Brenna Truax desk organizerBrenna Truax desk organizerBrenna Truax desk organizerBrenna Truax coat rack

 

 

 

Fabricator makes metal sculptures from gears, machined parts and scrap

steampunk gun
Steampunk gun

(Courtesy of Guest Blogger and HGR Customer Merritt Geddes, Creative Designs & Customs)

My love of art started at a very young age. Before I was able to read, I also enjoyed looking at movie posters and comic books that my brother had. I loved the use of many bright colors and the way the characters were drawn. I would often draw my favorite Star Wars characters Darth Vader and Boba Fett. My mother was a great help in this in that she taught me how to draw by using simple shapes to make a complex picture.

art deco lamps
Art Deco lamps

I love doing what I do because I find it fun to make something from nothing and the challenge that it brings. I’ve worked with markers, watercolors, oil paint clay, wood, and steel. I like working with steel the most because of the unlimited possibility with it and the fact that I’ve been a welder and fabricator for more than 15 years. I started out just making stuff for myself and found that a lot of people really like my stuff and were willing to pay the prices asked for them.

So, after a while, I started my own side business of making my metal sculptures and selling them in my friend’s art studio. This took off, and I began selling in other studios in other cities and states about 10 years ago. I still work as a fabricator because it’s a steady pay check.

My current project that I’m working on is an 8-foot shark and a 12-foot robot. The shark should only take a couple of months but the robot might take a year or more because I am still in the process of getting parts. I get about a third of my parts from HGR because it’s less of a hassle than digging through the scrap yard. I get mostly gears and machined parts that I use to make my pieces of art look more interesting. I get my inspiration from watching Sci-Fi movies and Anime.

When I’m not working on one of my sculptures, I am usually riding my bike through the bike trails in Oberlin or in the parks. I guess what I could say to other makers is that you should do what you enjoy doing and learn from others as much as possible. It will make you better at what you are already doing.

metal skeleton
Skeleton warrior