What type of employer is HGR? Q&A with HGR’s Marketing Department

HGR marketing team
l to r: Gina Tabasso, Matt Williams, Joe Powell and Paula Maggio

(Courtesy of Guest Blogger Matt Williams, HGR’s chief marketing officer)

What does your department do?

The Marketing Department at HGR Industrial Surplus is responsible for all inbound and outbound marketing. Core responsibilities of the department include: e-mail marketing, social media, events and tradeshows, graphic design, videography, blogging, public relations, and community relations.

Over the past two years the marketing team at HGR has focused intently on content marketing (hence all these great blog posts!) in the company’s efforts to learn more about its customers, vendors, and community and to serve as a connector in the manufacturing sector.

How many people work in your department, and what are their roles?

The Marketing Department currently has three full-time employees and one part-time employee and also relies upon the expertise of several contractors and consultants. Gina Tabasso is our marketing communications specialist and is responsible for developing content, interviewing customers and other stakeholders in the community, and managing a variety of different departmental functions integral to the team’s success. Joe Powell is our graphic designer and videographer. Joe designs fliers, website landing pages, internal communications, and a variety of other internal and external communications pieces used throughout the organization. He is also an FAA-licensed drone pilot. Paula Maggio is our social media specialist. She manages our Facebook, Twitter, and other social media posts. She is also a skilled public relations professional and drafts and distributes press releases for HGR. Matt Williams is the chief marketing officer at HGR and is responsible for managing the marketing team. Matt also has principal ownership of the website and e-mail marketing and manages the activities of several contractors.

What qualifications do you need to be successful in your department?

The Marketing Department receives daily requests from various departments at HGR. Organization to make sure that deadlines are met is critically important. It’s also important that team members are able to bring creative ideas to the table and to synthesize the ideas of other stakeholders in the company to help bring those ideas to life.

What do you like most about your department?

The Marketing Department at HGR has the latitude to pursue creative and innovative ideas to drive engagement. This has been evidenced recently through the F*SHO modern furniture show that was hosted at HGR and which drew somewhere around 5,000 visitors during a five-hour period on a Friday evening in mid-September.

What challenges has your department faced, and how have you overcome them?

Working on the website was very difficult just two years ago. The website was developed by a South Korean firm. While the firm is very technically sound and capable, the language barrier required the use of a translator for e-mail and phone calls. Additionally, the difference in time zones slowed things down. The Marketing Department worked with a local Web-development firm to redevelop the company’s website on the WordPress platform, which makes it much easier to publish posts just like this one. It has become the foundation for our content marketing efforts.

What changes in the way your department does business have occurred in the past few years?

The Marketing Department at HGR was retooled in 2015. All of its current employees were hired in 2015. This created an opportunity to take the company’s marketing efforts in a different direction, and the feedback from other employees and stakeholders has been very strong. One of the biggest changes has been the launch of a new website in 2016.

What continuous improvement processes do you hope to implement in the future?

Gina Tabasso has been interviewing customers for the past several months and has conducted more than 100 interviews. These interviews will be used to develop a customer satisfaction survey that will be sent out in the first quarter of 2018 to gauge opportunities to improve how we do things.

What’s HGR’s overall environment like?

HGR is a relaxed work environment where people care about one another. It’s a fun place to work. We don’t take ourselves too seriously, but we’re serious about the work that we do.

What is your perspective on manufacturing, surplus, investment recovery/product life cycle/equipment recycling?

HGR helps customers to extract the last measure of life out of older capital equipment. Our company serves a role in the manufacturing ecosystem where we help entrepreneurs, startups, and high-growth companies to preserve capital for growth by putting equipment that might otherwise have been scrapped back into service. We also help to validate end-of-lifecycle of capital equipment. If no one buys a piece of equipment from us, it has probably met the end of its useful life and will be recycled. Finally, we are seeing an uptick in interest in industrial elements (e.g., machine legs) that are upcycled into other products, such as modern or steampunk-style furniture.

What type of employer is HGR? Q&A with HGR’s Sales Department

HGR Industrial Surplus Sales Department

(Courtesy of Jon Frischkorn, HGR’s sales manager)

What does your department do?

HGR’s Sales Department is dedicated to providing outstanding customer service with every interaction. We work to build relationships with our customers, in some cases, for the past 19 years. We want HGR to be the first stop each customer makes to fulfil his or her industrial surplus needs.

How many people work in your department, and what are their roles?

Our Sales Department consists of nine sales representatives, two sales assistants, a sales expediter, sales manager and, frankly, the entire HGR staff. All of our actions help sell our products and services that we offer.

What qualifications do you need to be successful in your department?

A positive attitude, a desire to help our customers, and the willingness to be flexible.

What do you like most about your department?

We have a great team here and enjoy helping to fulfill our commitments to our customers, each other, and our community. We enjoy what we do and try to have fun in the process.

What challenges has your department faced and how have you overcome them?

We are problem solvers and have countless challenges daily that we work to overcome in order to help satisfy our customers’ needs. These can be as simple as locating an item in our 12-acre showroom, finding specifications on a product, or even overcoming shipping obstacles.

What changes in the way your department does business have occurred in the past few years?

While much of the sales role hasn’t changed, we are constantly striving to improve and be more efficient at servicing our customers.

What continuous improvement processes do you hope to implement in the future?

HGR is always improving its staff. Something as small as an internal procedural changes or on-the-job product training happen routinely. We also do offsite training and offer continuous education courses at Kent State University.

What is HGR’s overall environment like?

The overall environment at HGR is often described as a handyman’s toy store. We are within a building originally built in 1943 to produce aircraft parts during World War II, then housed GM’s Fisher Auto Body Plant. The building itself is amazing. The wooden beams, brick, and numbered aisleways create a unique backdrop that is perfect for 12 acres filled with industrial surplus. See this story for more on the history of our site.

What is your perspective on manufacturing, surplus, investment recovery/product life cycle/equipment recycling?

HGR is the heart of the “rust belt” and is a major player in the re-use of used industrial equipment. We help continue the life of machines that otherwise could be scrapped and lost. It isn’t uncommon for us to see items we’ve bought and resold a couple times. As companies needs change, we are always here to purchase machinery so it can be reused by someone else.

HGR held a sales-desk design contest, and the winner is…

This spring, HGR’s front office have been torn up with contractors coming and going. Turner Construction quickly gutted and rebuilt HGR’s sales offices to better serve customers. Now, there’s more room, a better flow, a nicer look and feel to the place but the same people you’ve come to depend on.

So, we have a new office with a slick industrial design but with the old, beat-up furniture. What to do about it? Have a contest. Three local industrial furniture designers submitted their amazing prototypes for our Sales staff’s desks: 3 Barn Doors from Avon, Hans Noble Design Co. from Cleveland, and Cleveland Art from Cleveland.

Aaron Cunningham of 3 Barn Doors says, “We wanted to try to pull in the rustic industrial vibe while still implementing a clean, smooth, finished top. It’s almost a mix of rustic/industrial with a hint of modern.”

The sales staff voted on the three designs. Cleveland Art’s submission was selected and is in the process of being built. Congrats to all three entrants. The designs were each slick, beautiful, functional and totally HGR. It was a tough choice. All three designers are winners.

Hans Noble Design Co. desk submission for HGR contest
Hans Noble Design Co.
3 Barn Doors desk submission for HGR desk contest
3 Barn Doors
Cleveland Art submission for HGR desk contest
Cleveland Art

Industrial art student makes functional office organizers for HGR with scrap materials

Brenna Truax desk organizer

Last month, you may have read the blog about Brenna Truax’s visit to HGR to get some materials that she needed for an industrial art project. She’s currently a sophomore at University of Cincinnati and graduated from Walsh Jesuit High School. This is what she’s done so far — desk organizers and a coat rack.

Now that HGR’s sales office renovation is nearly done, you just may see these on some desks the next time that you visit! Thanks, Brenna, for sharing your talent. They are beautiful.

Brenna Truax desk organizerBrenna Truax desk organizerBrenna Truax desk organizerBrenna Truax coat rack

 

 

 

Fabricator makes metal sculptures from gears, machined parts and scrap

steampunk gun
Steampunk gun

(Courtesy of Guest Blogger and HGR Customer Merritt Geddes, Creative Designs & Customs)

My love of art started at a very young age. Before I was able to read, I also enjoyed looking at movie posters and comic books that my brother had. I loved the use of many bright colors and the way the characters were drawn. I would often draw my favorite Star Wars characters Darth Vader and Boba Fett. My mother was a great help in this in that she taught me how to draw by using simple shapes to make a complex picture.

art deco lamps
Art Deco lamps

I love doing what I do because I find it fun to make something from nothing and the challenge that it brings. I’ve worked with markers, watercolors, oil paint clay, wood, and steel. I like working with steel the most because of the unlimited possibility with it and the fact that I’ve been a welder and fabricator for more than 15 years. I started out just making stuff for myself and found that a lot of people really like my stuff and were willing to pay the prices asked for them.

So, after a while, I started my own side business of making my metal sculptures and selling them in my friend’s art studio. This took off, and I began selling in other studios in other cities and states about 10 years ago. I still work as a fabricator because it’s a steady pay check.

My current project that I’m working on is an 8-foot shark and a 12-foot robot. The shark should only take a couple of months but the robot might take a year or more because I am still in the process of getting parts. I get about a third of my parts from HGR because it’s less of a hassle than digging through the scrap yard. I get mostly gears and machined parts that I use to make my pieces of art look more interesting. I get my inspiration from watching Sci-Fi movies and Anime.

When I’m not working on one of my sculptures, I am usually riding my bike through the bike trails in Oberlin or in the parks. I guess what I could say to other makers is that you should do what you enjoy doing and learn from others as much as possible. It will make you better at what you are already doing.

metal skeleton
Skeleton warrior