What type of employer is HGR? Q&A with HGR’s Marketing Department

HGR marketing team
l to r: Gina Tabasso, Matt Williams, Joe Powell and Paula Maggio

(Courtesy of Guest Blogger Matt Williams, HGR’s chief marketing officer)

What does your department do?

The Marketing Department at HGR Industrial Surplus is responsible for all inbound and outbound marketing. Core responsibilities of the department include: e-mail marketing, social media, events and tradeshows, graphic design, videography, blogging, public relations, and community relations.

Over the past two years the marketing team at HGR has focused intently on content marketing (hence all these great blog posts!) in the company’s efforts to learn more about its customers, vendors, and community and to serve as a connector in the manufacturing sector.

How many people work in your department, and what are their roles?

The Marketing Department currently has three full-time employees and one part-time employee and also relies upon the expertise of several contractors and consultants. Gina Tabasso is our marketing communications specialist and is responsible for developing content, interviewing customers and other stakeholders in the community, and managing a variety of different departmental functions integral to the team’s success. Joe Powell is our graphic designer and videographer. Joe designs fliers, website landing pages, internal communications, and a variety of other internal and external communications pieces used throughout the organization. He is also an FAA-licensed drone pilot. Paula Maggio is our social media specialist. She manages our Facebook, Twitter, and other social media posts. She is also a skilled public relations professional and drafts and distributes press releases for HGR. Matt Williams is the chief marketing officer at HGR and is responsible for managing the marketing team. Matt also has principal ownership of the website and e-mail marketing and manages the activities of several contractors.

What qualifications do you need to be successful in your department?

The Marketing Department receives daily requests from various departments at HGR. Organization to make sure that deadlines are met is critically important. It’s also important that team members are able to bring creative ideas to the table and to synthesize the ideas of other stakeholders in the company to help bring those ideas to life.

What do you like most about your department?

The Marketing Department at HGR has the latitude to pursue creative and innovative ideas to drive engagement. This has been evidenced recently through the F*SHO modern furniture show that was hosted at HGR and which drew somewhere around 5,000 visitors during a five-hour period on a Friday evening in mid-September.

What challenges has your department faced, and how have you overcome them?

Working on the website was very difficult just two years ago. The website was developed by a South Korean firm. While the firm is very technically sound and capable, the language barrier required the use of a translator for e-mail and phone calls. Additionally, the difference in time zones slowed things down. The Marketing Department worked with a local Web-development firm to redevelop the company’s website on the WordPress platform, which makes it much easier to publish posts just like this one. It has become the foundation for our content marketing efforts.

What changes in the way your department does business have occurred in the past few years?

The Marketing Department at HGR was retooled in 2015. All of its current employees were hired in 2015. This created an opportunity to take the company’s marketing efforts in a different direction, and the feedback from other employees and stakeholders has been very strong. One of the biggest changes has been the launch of a new website in 2016.

What continuous improvement processes do you hope to implement in the future?

Gina Tabasso has been interviewing customers for the past several months and has conducted more than 100 interviews. These interviews will be used to develop a customer satisfaction survey that will be sent out in the first quarter of 2018 to gauge opportunities to improve how we do things.

What’s HGR’s overall environment like?

HGR is a relaxed work environment where people care about one another. It’s a fun place to work. We don’t take ourselves too seriously, but we’re serious about the work that we do.

What is your perspective on manufacturing, surplus, investment recovery/product life cycle/equipment recycling?

HGR helps customers to extract the last measure of life out of older capital equipment. Our company serves a role in the manufacturing ecosystem where we help entrepreneurs, startups, and high-growth companies to preserve capital for growth by putting equipment that might otherwise have been scrapped back into service. We also help to validate end-of-lifecycle of capital equipment. If no one buys a piece of equipment from us, it has probably met the end of its useful life and will be recycled. Finally, we are seeing an uptick in interest in industrial elements (e.g., machine legs) that are upcycled into other products, such as modern or steampunk-style furniture.

HGR opens its doors for this year’s F*SHO

F SHO Googie Style at HGR Industrial SurplusF SHO 2017 at HGR Industrial Surplus

(Courtesy of Guest Blogger Dale Kiefer, freelance journalist)

HGR hosted the ninth-annual F*SHO on Friday, Sept. 15. This free, community-oriented event gives local builders, designers, and artists a chance to show members of the public the products of their furniture-making skills. And maybe sell a few items and inspire some future craftspeople along the way.

More than 2,000 people attended this time around where, in addition to rubbing shoulders with these talented artists, they also got a chance to check out HGR’s inventory. The evening was a celebration fueled not just by the furniture, but also by the free beer from Noble Beast Brewing Co., the free food from SoHo Chicken + Whiskey, and a live DJ.

The organizers, Jason and Amanda Radcliffe of 44 Steel, brought the 2017 F*SHO to HGR, keeping alive their tradition of finding a new location for each show. “It started out as just a couple people showing furniture back in 2009,” Jason says, “and now, look around!” It was difficult to tell what excited Jason the most. He marveled at the age of the still-sturdy wooden beams that held HGR’s roof up just as much as he did the sight of so many people walking through HGR’s industrial setting.

The F*SHO has undergone a sizable expansion, growing from five designers in the first year to thirty-three this year. Jason said that he never thought it should be too formal. He didn’t want it to be your standard booth setup. Instead, it should be something organic that grows naturally from the creative people who make it happen. HGR, with its rugged backdrop featuring its industrial surplus, made for the perfect venue.

“HGR is doing a great job with this space. They brought this building back—revitalized it. This is great for the city,” Jonathan Holody, the director of the Department of Planning and Development for the City of Euclid, says. He was there to mingle with attendees and share Euclid’s storied history. “A lot of the manufacturers in the area rely on HGR. It’s great to see this event attract people from all around the area to Euclid.”

This year’s F*SHO also represented a celebrity reunion of sorts, comprised of those who have earned fame in the world of furniture design. In 2015, Jason competed on the Spike TV show, Framework, which was hosted by hip-hop superstar Common. This reality TV outing pitted 13 designers against each other in a Project Runway-style face-off. Notably, two of the top three finishers in that competition call Northeast Ohio home. Jason finished third, while Akron-based Freddy Hill of Freddy Hill Design took second. There were no hard feelings though, as the first place finisher, Jory Brigham of Jory Brigham Design, traveled all the way from his home in San Luis Obispo, Calif., for the F*SHO. They also were joined by fellow competitors Craig Bayens of C. Bayens Furniture + Functional Design Co. from Louisville, Kentucky, and Toledo-based Lacey Campbell of Lacey Campbell Designs.

This gathering of friends and colleagues made HGR and Euclid the center of the cutting-edge furniture design world for the night of the F*SHO. And the large public turnout helped to ensure that there was plenty of inspiration shared with the next generation of designers who will call this area home.

some furniture from F*SHO 2017 at HGR Industrial Surplus

F*SHO comes to HGR Industrial Surplus; win a one-of-a-kind piece of furniture by a famous designer

F*SHO ad

In two weeks, the F*SHO, a contemporary furniture show and brain child of Jason Radcliffe of 44 Steel, will be coming to HGR Industrial Surplus. Join us Sept. 15 from 5 p.m. to 10 p.m. at 20001 Euclid Avenue, Euclid, Ohio. Entry is through the back of HGR’s building.

There will be approximately 30 furniture designers showcasing their work while a DJ spins tunes, and food, courtesy of SoHo Chicken + Whiskey, and beer flow freely. Everything’s free, except the furniture!

In 2015, Jason competed in FRAMEWORK, a furniture and design reality-TV show, hosted by hip-hop superstar Common on SPIKE TV. The winner of that show, Jory Brigham, who also teaches furniture building, will be coming from California to premier a new piece at the F*SHO, and Jason will be heading to California to teach a class at Jory’s studio.

In addition, you will have a chance to win a piece of furniture designed by either Jason Radcliffe, 44 Steel, who works with steel, or Aaron Cunningham, 3 Barn Doors, who works with wood. They will select items from HGR’s showroom to use in the furniture design then will be building the two pieces live at Ingenuity Festival on Sept. 22-24. Contest details to be announced shortly. Stay tuned!

HGR Industrial Surplus to host F*SHO, contemporary furniture show, Sept. 15

F*SHO contemporary credenza

Come join in the fun on Sept. 15, 2017, from 5 p.m. to 10 p.m. at HGR Industrial Surplus, 20001 Euclid Ave, Euclid, Ohio!

We are pleased to announce that HGR is partnering with Jason and Amanda Radcliffe of 44 Steel to host this year’s F*SHO, Cleveland’s premier contemporary furniture show that features work from local designers and makers.

Free parking, free admission, free food and beer! A DJ will be spinning some tunes. And, Dan Morgan of Straight Shooter will be photographing the evening.

Food will be provided by SOHO Chicken + Whiskey. Beer will be provided courtesy of 44 Steel.

Jason and Amanda Radcliffe 44 Steel