Like the old Donny & Marie song “A Little Bit Country, A Little Bit Rock ‘n Roll,” John Miller, one of HGR’s buyers who is located in St. Louis, Missouri, is a little bit sales, a little bit buyer. He works with both HGR’s Sales Department and Buy Department to bring in leads for brokerage equipment that we can sell through our website and those leads that we can auction. So, his position is unique because the items that he brokers are not rigged out to HGR’s Euclid, Ohio, showroom.
How did John make his way to HGR, and what is his experience? Well, prior to working for HGR, he worked in the industrial auction and machinery sales field. He has a longstanding relationship with HGR on the client side. He sold equipment to HGR’s regional buyers in the past, which is how he developed a relationship with HGR prior to coming on board as an employee.
Prior to John coming on board in February 2016, HGR occasionally participated in auctions with its auctioneer partners, but now there’s a focus on the opportunities and on getting the business. Miller says, “We most often partner with Cincinnati Industrial Auctioneers because they’re the top in the area for what they usually sell and what we usually sell. It’s a complimentary relationship that benefits both of our customers because our combined list of buyers and interested customers compliments each other.” HGR’s role in the auction process is to bring in leads for potential auctions and conduct the marketing for upcoming auctions through its website, email list and social media. Miller says, “We partner on six or seven auctions each year in the U.S. and Canada, and our goal is a couple of auctions per quarter. Nine times out of 10 the auction is being held because a plant closed.”
John’s auction leads often come from HGR’s buyers who are out in the field and may decide the situation is not a buy deal but rather an auction situation, and from HGR’s established relationships and contacts. He notes, “These auctions add to our value proposition for both customers that we buy from and customers that we sell to because we can either get things out of their plant immediately and into our showroom or maximize the value of the items by selling them from the factory floor at auction when moving them is not viable because would reduce the value. Auctions have been on the uptake for valuation recently.”
Here is a link to HGR’s next online and in-person auction of the assets from the former Allison Conveyor Engineering at 120 Mine St., Allison, Penn. This auction on Dec. 19 includes bridge mills, plasma tables, fabricating and welding equipment, CNC machining, and toolroom and support equipment.
If you need further information about the auction process or have an auction lead, please contact John Miller at 636-222-0098 or Jmiller@hgrinc.com.